Promotion Research Paper Example | Topics and Well Written Essays - 750 words

Promotion - Research Paper Example Promotions always play a vital role for every organization. It is a way to communicate to the buyers about product and product policies. Through this, the buyers get an idea about product and its value to them. In others words, it provide information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media communication, sponsorship, sales force and lots more. It is a major airline carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge network of domestic and international. The flights are schedule throughout U.S.A, Europe, the Caribbean and Asia. Promotion objectives for any organization are same. Promotion of product or service is done only to raise the sale of it in market. Others objectives are information about product or service to the buyers and its good features. The main objectives of American airline are to increase in sales and retention of customers. This is done through with good promotion activity, where they provide information about their services and features. They promote themselves with help of communication channels in large number. The communication channels are news releases (in this they tell about their financial reports, their new strategies), press kits (used to tell about their features and technology), multimedia library (eg. Television advertising, mms clips) and social media (eg. facebook, tweeter, LinkedIn, Google +, YouTube, instagram and lots more) The way of promotion is very unique, which attract the buyers. Even though, they have launched loyalty program for frequent flyer which is also attracting strategy of promotion. According to the Corporate Responsibility Report, The American Airline has done good work in social and economic aspects, which gives a good footprint into market. Delta Air Line, a big name in this

The Persuading Argument on the Other Face of Globalization Essay

The Persuading Argument on the Other Face of Globalization - Essay Example Deb returns in India as a journalist working in The Guardian. This book explores the New India and meets new individuals such as Arindam Chaudhuri, Esther, and the farmer. During his travel, he exposes the contradictions in the projection of New India and the real world. The author aims to project the deception that globalization creates in terms of its declaration of massive wealth, but secretly repels the class inequalities. Globalization impacts not only the cultural identity of Indians, but it also aggravates the social condition of the poor. The main thrust of this paper is to argue that the story is convincing because of the logical reasoning presented, accountability of the author, and appeal to emotions. Logical Reasoning Persuasive writing includes an appeal based on logic or reason. Logical writing tends to persuade readers to agree with the viewpoint of a writer. The book of Siddhartha Deb has logical reason because of the utilization of facts and observation to support hi s views that India is creating an illusion with the advent of globalization. According to Glenn and Gray, the method of â€Å"using a number of specific facts or observations† is called inductive reasoning wherein the writer formulates a reasonable judgment (126). Furthermore, logical reasoning comprises of the gathering of stories from different persons he met while travelling in the subcontinents of India, factual evidence based on its observation through defining it in a descriptive text and statistics. The description provided allows the connection of the narrator and readers through drawing an image of the working condition in India. The narrator’s description to the workers: â€Å"The men †¦ were infernal creatures, rags wrapped around their faces to protect themselves from the heat, inevitably dwarfed by the extremity of the place, with everything so large, so fast and so hot† (Deb, qtd. in Subramanian). Moreover, the balance in the story is achieved because Deb does not only focus on the poor individuals, which desire to be rich because of the promise of progress in New Delhi, but the subject of his story is a rich man who owns large business establishments. The description of the author to the steel workers in New Delhi depicts the miniscule in comparison with the gentrification of the city. Thus, the buildings are too immense, which signifies a progressive city. Along with gentrification is the lost of cultural identity of Indians, due to the invasion of the West. The invasion happens because the author has observed the modern buildings, products, and dress code. The traditional services and products are nowhere to be found. It means that the contemporary India is changing to a globalized India, but the labor condition remains the same. Deb supported his logical reasoning through a statistics that implies the income inequality among Indian workers. The Kirkus Reviews on The Beautiful and the Damned stressed the factual evide nce of Deb about the â€Å"total number of people in India consuming less than 20 rupees a day was 836 million - or 77 percent of the population.† This statistics proves the condition of Indian workers, which contradicts the wealth projected by the government. Abelson iterates that statistics is often used to support an argument and to prove its reliability and validity; however, it is also misleading (1+). Statistics is supposed to create credibility, which depends on the author’